Citrus-Lime and VeloLife join forces on exclusive bike insurance partnership - News - BikeBiz

Daniel Blackham 14/10/2024 Highlight, News

Cycle insurance specialist, VeloLife has announced a new exclusive partnership with retail solutions provider, Citrus-Lime.

The two companies have collaborated to create an in-store integration within Citrus-Lime’s Cloud POS platform, making it easy for retail staff to introduce customers to VeloLife’s cycle insurance products.

This integration into Cloud POS makes registration a much smoother, quicker process for store staff and their customers, presenting bike shops with an opportunity to generate additional revenue.

Signing up customers at the point of sale minimises inconvenience and provides reassurance that a bike is insured before it leaves the store.

James Steel, director at Citrus-Lime, said: “Our partnership with VeloLife presents a significant opportunity for our retailers to boost their bottom line.

“It’s increasingly important for consumers to ensure that they’re covered in the event anything happens to their bikes.

“The likelihood of sorting this out down the line is lower than during the transaction. It’s unwanted, time-consuming admin and confidence in choosing the right policy is often low.

VeloLife provides cover in cycling for riders and their bikes in partnership with Vitality and MetLife.

The business was established by co-founders Justin Rodley and Jonathan Woods.

Rodley is a cycle industry veteran with more than 15 years of experience in the sector.

This has comprised almost seven years at Specialized, before he went on to be head of UK for Pon Holdings.

Woods has 20 years of experience in the insurance sector.

Starting as a property broker at Lloyd’s of London and going on to be managing director of Sports Insurance firms where clients included everything from amateur sports people to Premiership Football and Rugby teams.

Speaking of the partnership, Rodley added: “The integration with Citrus-Lime is the first of its kind and we are excited to announce this exclusive partnership.

“Our objective is to simplify the process to help bike dealers generate additional revenue, whilst providing customers with the reassurance that their bikes are covered from the point of purchase.

“The process of registering customers in-store is simple and eliminates long sign-ups that add time to the sale.”