Liforme launches new, Majestic Carpet yoga mat

The world's leading yoga mat brand, Liforme brings the warmth of home wherever you practice, with the launch of its Majestic Carpet mat on 23 May, with warrior-like grip and planet-friendly design and featuring its trailblazing, Alignment System and unique, patented waterproof barrier.

Available for preorder on 23 May, the maroon design's colours and textures are inspired by traditional rugs and feature the Majestic System Alignment Guide – Liforme's signature, intuitive and physiology-based design to assist solo practice by working as a navigational tool to ensure your alignment is in check throughout. This is printed in red, orange, yellow, and brown in durable, non-toxic inks.

Liforme is the revolutionary product that launched a billion dollar industry and it recently become the first British yoga company to earn B Corp Certification after achieving one of the best Impact Assessment scores of all time in its sector – B Corp status is only awarded to companies with high standards of social and environmental impact.

The company has revolutionised the yoga world with its eco- friendly, best-in-class mats, after spending five years developing their GripForMe technology, using high quality, non-toxic and planet-friendly materials, which maintain their grip and represent a huge leap forward from the slippy, non- degradable plastic mats, which could take hundreds or even thousands of years to degrade and contain toxic, harmful chemicals. In fact, the specially-engineered top surface wicks away moisture from your hands, so the more you sweat, the GRIPPIER your mat becomes – no more slipping in your Downward Dog.

A patented waterproof barrier layer prevents any moisture from making its way through the top surface and into the rubber base – making it much more hygienic and easier to clean.

Regularly copied but never equalled, Liforme mats remain the best reviewed yoga mats of all time, scoring more than 4.9* over thousands of reviews globally and amassing fans, including Meghan Markle, Jennifer Lopez, Fearne Cotton and Russell Brand.

Liforme offers four collections of eco-friendly and body-kind mats, which are non-toxic, PVC-free and when disposed of after their lifecycle will biodegrade in normal landfill conditions within 1-5 years, effectively turning into fertiliser to nourish the earth, rather than poisoning it.

The new mat will be available from www.liforme.com in full-size for £140 and a complimentary bag is included with every mat.

Liforme founder, James Armitage says: "The Majestic Carpet mat brings the warmth and comfort of home, wherever you practice, allowing you to breathe deep, fully expand, and express your inner self. This yoga mat says, ‘Welcome Home’.

"Like all of our mats, it's longer and wider than regular yoga mats, provides firm stability and soft cushioning and is planet- friendly and body-kind."

The company has never faltered in its mission to improve not just its unique and groundbreaking products, but its impact on the planet, by pushing boundaries, being eco-friendly, ethical and socially just. To date, they have planted more than 300,000 trees with Tree-Nation and donated more than $750,000 to charity partners including WWF, GLAAD, Friends of the Earth and Yoga Gives Back.

Liforme products are designed by Yogis, for Yogis and are sold in more than 180 countries. Their global community of more than 500K yogis, customers and business partners promote a common goal to ‘Live For More.’